An elevator pitch is a short introduction that can be completed in 30 seconds or less. It’s an excellent tool for networking or interviewing, as everyone nowadays is short on time. The best elevator pitches are those that are built with memorable anecdotes. There are several ways to create compelling elevator pitches.
Make Your Pitch Specific
Your elevator pitch should be tailored to your target audience. This is done by identifying the pain points that you are addressing and coming up with a solution that will solve them. Before you start working on your pitch, make sure that you thoroughly research the topic. A well-defined and focused summary is also essential to ensure that you can connect with your audience.
Keep it Interesting
Your pitch should be focused on what makes you stand out from the crowd. A memorable anecdote or fact will help build rapport and draw your audience’s attention. For instance, if you are talking about a common problem in your industry, you should introduce it in a relatable way.
Create Multiple Pitches
Refrain from limiting yourself to one summary, especially during the current economic climate. If you plan on pursuing more than one field, try to tailor your pitch to accommodate your audience. For instance, you can create a more casual elevator pitch for social settings.
Practice Your Pitch
After you have written down your summary, the next step is to practice your pitch. This will make you feel more comfortable and give it a natural and unrehearsed feel. Having practiced your pitch will also help you prepare it for when you meet with potential clients or networking contacts.
To avoid getting carried away by your pitch, practice giving it to a friend or mentor. You can also ask for professional feedback, record your speech, and play it back. This will help you determine if your message is powerful enough.
One of the most critical factors that job seekers should remember when preparing their pitch is being confident. Before you start working on it, make sure that you have thoroughly researched the company and its position. Also, be prepared to answer any questions that the audience might have. Your elevator pitch should catch the listener’s attention and start a conversation.