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A pitch deck is a critical tool for any entrepreneur. It is your opportunity to tell your story and sell your business to potential investors. A great pitch deck will give investors a clear understanding of your business, your market opportunity, and your team.

Unfortunately, many entrepreneurs make the mistake of thinking that a pitch deck is all about them. They focus on their product or service, and they forget to sell the investors why they should invest in their company.

To avoid this mistake, here are six tips on how to make a great pitch deck.


1. Start with the problem

Your pitch should start with the problem that your product or service solves. Don’t start by talking about your product or service. Start by talking about the pain point that your product or service solves. This will help you grab the attention of your audience and make them want to hear more.


2. Tell a story

Your pitch should be more than a list of facts and figures. It should tell a story that captivates your audience and makes them want to invest in your company. A great way to do this is to focus on how your product or service has helped your customers.


3. Focus on the market opportunity

Investors are not interested in products or services. They are interested in companies that can generate a return on their investment. So, it is important to focus on the market opportunity for your company. What is the size of the market? How fast is it growing? What are the trends?


4. Highlight your competitive advantage

What makes your company unique? Why are you better than your competitors? These are the questions that you need to answer in your pitch. You need to convince investors that your company has a competitive advantage that will allow it to succeed in the marketplace.


5. Introduce your team

Your team is one of your most important assets. You need to convince investors that you have the right team in place to execute your business plan. Be sure to highlight the experience and credentials of your team members.


6. Ask for the investment

At the end of your pitch, you need to ask for the investment. This may seem like a no-brainer, but many entrepreneurs forget to do it. Be clear about how much you are looking for and what you will use the funds for.



Following these tips will help you create a pitch deck that will grab the attention of investors and convince them to invest in your company. Try them today and see the difference they make in your next pitch.