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Not utilizing social media is no longer an option if you are a small business owner. Your customers will start talking about your company, and you might lose them if you don’t engage in this conversation. Here are some tips for creating your social media strategy.


Goals and Resources

Before you start implementing social media marketing or online marketing, it’s important that you first identify your goals so that you can focus on the most important aspects of your strategy. For instance, if you are a small business in a rural area in California, you might not have a lot of assets. Using social media you can target your audience and grow your business.


Set-Up Your Accounts

You should sign up for various social media platforms such as Facebook, Google+, LinkedIn, YouTube, and Twitter. One important thing to keep in mind is that these platforms have rules that apply to businesses. If your company allows you to create a page, you can do so easily through your account. On LinkedIn, your employees will become your best advocates.


Use Technology

Before you start posting content and adding followers to your social media network, you should sign up for a social media manager. This will allow you to manage all of your different accounts on one platform. It will also allow you to schedule your messages so that you can focus on what you’re trying to promote.


Provide Updates

Before you start adding followers and friends to your social media network, make sure that you have content on your page. People will be more likely to follow you if they see that you have something to offer. One of the most important factors that you should consider is providing valuable industry information.


You should also regularly post photos of your company and people enjoying their time in your business. On YouTube, you can also post videos of your customer experiences and other content. You can also “favorite” the videos of other users.


Keep Up With Trends

You should invest time into making sure your company stays current with all relevant social media marketing trends. Continuous innovation in the social media space means that it’s easy to get left behind.